Doctor-led aesthetic clinic, London NW8
Look Like Yourself,
in Every Light
Softglow is a doctor-led aesthetic clinic in a painter’s studio in St John’s Wood. Every treatment is planned in the even light of its north-facing window, so results look natural up close and across a room.
Doctor-led and registered with the CQC
4.9 from 1,240 Google reviews
A review at two weeks, always included
Next consultations
Thursday 15 October
45 minutes with Dr Imogen Hale, £50 taken off your first treatment
From the medical director
“We would rather do a little less, twice, than too much once. The face you have after a good holiday is the one we are working towards.”
Dr Imogen Hale
Founder and medical director
Treatments
Treatments, Planned
Around Your Face
Every course starts with a consultation. You hear what will help, what will not and what it costs before anything is done.
See all prices
Softens the lines that come from movement, dosed so the face still moves.
02
Dermal Fillers
Restores volume and structure where age has taken it, never where it was not.
03
Skin Boosters
Hydrating injections that improve texture and glow over a course of three.
04
Laser and Light
Evens tone and fades pigment and redness, planned around the seasons.
05
Medical Peels
Resurfaces the skin in stages, with downtime you can plan a week around.
06
Skin Consultations
A dermatologist’s plan for acne, rosacea and pigmentation, with prescriptions.
How a course works
Four Visits,
Twelve Weeks
Most results take a season to show properly, so every plan runs to the same calendar and every visit is with the same doctor.
Week 0
Consultation
Forty-five minutes with a doctor, a skin assessment in daylight and a written plan with prices.
Week 1
First treatment
The plan starts at the dose we agreed, never higher, in the same room with the same doctor.
Week 3
Two-week review
Swelling has settled, so we see the true result and adjust it at no extra cost.
Week 12
Season review
Photographs taken in the same north light show what changed and what to leave alone.
In numbers
Twelve Years
of Quiet Results
4.9
Average rating from 1,240 Google reviews
12
Years treating patients in St John’s Wood
1 in 3
Patients we advise to have less than they asked for
96%
Patients who come back for their season review
Results
Nobody Asks
What You Had Done
Patients describe their results here in their own words. Before and after photographs are shared in the studio, with each patient’s consent.
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“I look like I have slept well for a month, and nobody has asked what I had done.”
Hannah, 41
Skin boosters and a peel, over twelve weeks
“My wife said I looked less tired. She noticed nothing else, which was the point.”
Tom, 45
Anti-wrinkle injections, twice a year
“My skin is calmer than it has been since I was twenty, and I never needed a filler.”
Sophie, 36
Laser and a rosacea plan, over two seasons
Clinicians
The Same Doctor
at Every Visit
Four clinicians, each registered with the General Medical Council or the Nursing and Midwifery Council, and each trained in the studio’s way of working.
Meet the clinicians
Dr Imogen Hale
Founder and medical director
Dr Samuel Okafor
Consultant dermatologist
Dr Laila Rahimi
Aesthetic doctor, injectables
Ellen Marsh
Nurse prescriber, skin and laser
The studio
Planned in North Light,
Checked in Daylight
Softglow works from a Victorian painter’s studio in St John’s Wood, built around one tall north-facing window. Painters chose that light because it stays even all day and shows skin as it really is.
Visit the studio
The light
Soft and even from morning to evening, so a face looks the same at every visit.
The plan
Every dose is decided by the window, where skin looks as others see it.
The review
At two weeks we check the result by the window and again outdoors in daylight.
Questions
Honest Answers
Before You Book
Anything we have not answered here, ask us on the phone or at your consultation. There is no charge for a question.
Contact the clinic
Will people be able to tell?
Not unless you tell them. We dose for the face you have when you are rested, and we review every patient at two weeks, adding only what the review shows is needed.
Who carries out the treatment?
A doctor or a nurse prescriber, the same one at every visit. Nobody is treated before a consultation with a doctor.
What does the consultation cost?
£50 for forty-five minutes, taken off your first treatment if you go ahead.
Is there any downtime?
Most injectables leave a little redness for an hour. Peels and laser need two to seven days, which we plan with you.
How long do results last?
Anti-wrinkle injections last three to four months, fillers and skin boosters six to twelve. Your plan shows the dates.
Can I spread the cost?
Courses can be paid over three months at no extra cost.
Journal
Notes From
the Studio
Written by our clinicians, about method, skin and the seasons, and about why we so often do less.
All notes
Why we review every face at two weeks
Swelling settles, muscles relax and the result shows its true shape, so the review is where a plan is finished.
What north light shows that a ring light hides
Soft, even daylight is the most honest light for skin, which is why we photograph and plan in it.
Planning laser around a British summer
Pigment treatments work best between October and March, so the plans that need them start in autumn.
